Approach to digital transformation in a group of SME hotels in the Colombian Caribbean

Approach to digital transformation in a group of SME hotels in the Colombian Caribbean

The objective of the research is to describe the capabilities for digital transformation of a group of MSME hotels in the Colombian Caribbean. The methodology corresponds to the mixed approach. An instrument was designed forthe two variables and was applied to a sample of forty (40) hotels in the ci...

Descripció completa

Guardat en:
Dades bibliogràfiques
Autors principals: Lechuga-Cardozo, Jorge Isaac, Uribe Uran, Adriana, Carvajalino Pérez, Christian, Payares Ayola, Marceliano, Rodríguez Cadena, Rodolfo, Pisciotti Quintero, Katherine, Administrador, Administrador
Format: Online
Idioma:spa
eng
Publicat: Corporación Universitaria Americana 2022
Matèries:
Analysis of consumers
hotels
digital transformation
Análisis de los consumidores
hoteles
transformación digital
Accés en línia:https://publicaciones.americana.edu.co/index.php/adgnosis/article/view/532
Etiquetes: Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Ítems similars