Approach to digital transformation in a group of SME hotels in the Colombian Caribbean

Approach to digital transformation in a group of SME hotels in the Colombian Caribbean

The objective of the research is to describe the capabilities for digital transformation of a group of MSME hotels in the Colombian Caribbean. The methodology corresponds to the mixed approach. An instrument was designed forthe two variables and was applied to a sample of forty (40) hotels in the ci...

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Bibliografski detalji
Glavni autori: Lechuga-Cardozo, Jorge Isaac, Uribe Uran, Adriana, Carvajalino Pérez, Christian, Payares Ayola, Marceliano, Rodríguez Cadena, Rodolfo, Pisciotti Quintero, Katherine, Administrador, Administrador
Format: Online
Jezik:spa
eng
Izdano: Corporación Universitaria Americana 2022
Teme:
Analysis of consumers
hotels
digital transformation
Análisis de los consumidores
hoteles
transformación digital
Online pristup:https://publicaciones.americana.edu.co/index.php/adgnosis/article/view/532
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