Global marketing management
Globalization imperative. - Economic enviroment. - Financial environment. - Global cultural environment and buying behavior. - Political and legal environment. - Global Marketing research. - Global segmentation and positioning. - Global marketing strategies. - Global market entry strategies. - Globa...
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| Format: | Libro |
| Language: | English |
| Edition: | 9th ed. |
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| Online Access: | Enlace del recurso |
