European journal of marketing

"Reporting current research, theory and practice."

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Bibliographic Details
Previous Title:British journal of marketing
Journal of international marketing (Bradford, West Yorkshire, England : 1981)
Format: Electronic Journal
Language:English
Published: Bradford, West Yorkshire : MCB Publications
Subjects:
Online Access:Enlace del recurso
Description
Summary:"Reporting current research, theory and practice."
Published:Began with v. 5, no. 2 in 1971.
Item Description:Some issues have also a distinctive title.
Publication Frequency:Twelve no. a year, 1989-
ISSN:1758-7123
0309-0566
0007-1099
0262-1703
Finding Aid:Vols. 5 (1971)-7 (1974). 1 v.; v. 23 (1989)-28 (1994). 1 v.