Comercio y marketing internacional
Conceptos básicos de marketing y comercio internacional. El producto del marketing internacional. El precio del marketing internacional. El mercado (plaza). La promoción en el marketing internacional. Los servicios en el marketing internacional. Desarrollo del plan de negocios. Estudio producto-merc...
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Libro |
| Language: | Spanish |
| Edition: | 4a. ed. |
| Subjects: | |
| Online Access: | Enlace del recurso |
| _version_ | 1870221316629463040 |
|---|---|
| author | Alejandro Eugenio Lerma Kirchner |
| author2 | Enrique Márquez Castro |
| author2_role | |
| author2_variant | e m c emc |
| author_facet | Alejandro Eugenio Lerma Kirchner Enrique Márquez Castro |
| author_role | |
| author_sort | Alejandro Eugenio Lerma Kirchner |
| author_variant | a e l k aelk |
| building | Universidad Norbert Wiener |
| catalog_id_str | 8010 |
| collection | Catalogo Digital |
| country_str | Perú |
| dewey-full | 658.848/L49 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848/L49 |
| dewey-search | 658.848/L49 |
| dewey-sort | 3658.848 L 249 |
| dewey-tens | 650 - Management and auxiliary services |
| edition | 4a. ed. |
| format | Libro |
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| id | 8010 |
| illustrated | Not Illustrated |
| institution | Catalogo Digital |
| isbn | 9786074813210 |
| language | Spanish |
| marc_error | Minor Error : Unexpected XML element: identifier --- [ n/a : n/a ] Minor Error : Unexpected XML element: datestamp --- [ n/a : n/a ] |
| physical | 650 |
| record_format | marc |
| spelling | Alejandro Eugenio Lerma Kirchner 21098 Comercio y marketing internacional 4a. ed. México : San Cristobal, 2010 650 Ciencias Aplicadas-Tecnología ADMINISTRACIÓN Y NEGOCIOS INTERNACIONALES Conceptos básicos de marketing y comercio internacional. El producto del marketing internacional. El precio del marketing internacional. El mercado (plaza). La promoción en el marketing internacional. Los servicios en el marketing internacional. Desarrollo del plan de negocios. Estudio producto-mercado. El plan de exportación. Logística de exportación. Análisis de competitividad. Formatos de los diversos estudios de comercio internacional. COMERCIO INTERNACIONAL 9131 MARKETING INTERNACIONAL Enrique Márquez Castro 30930 https://biblioteca.uwiener.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=8010 Enlace del recurso |
| spellingShingle | Alejandro Eugenio Lerma Kirchner Comercio y marketing internacional COMERCIO INTERNACIONAL 9131 MARKETING INTERNACIONAL |
| thumbnail | /UWIENER/uwiener_logo.png |
| title | Comercio y marketing internacional |
| title_alt | Comercio y marketing internacional |
| title_auth | Comercio y marketing internacional |
| title_full | Comercio y marketing internacional |
| title_fullStr | Comercio y marketing internacional |
| title_full_unstemmed | Comercio y marketing internacional |
| title_short | Comercio y marketing internacional |
| title_sort | comercio y marketing internacional |
| topic | COMERCIO INTERNACIONAL 9131 MARKETING INTERNACIONAL |
| topic_facet | COMERCIO INTERNACIONAL MARKETING INTERNACIONAL |
| work_keys_str_mv | AT alejandroeugeniolermakirchner comercioymarketinginternacional AT enriquemarquezcastro comercioymarketinginternacional |
