Cómo preparar el exitoso plan de mercadotecnia

Saved in:
Bibliographic Details
Main Author: Hiebing, Roman G.
Other Authors: Cooper, Scott W.
Format: Libro
Language:Spanish
Published: México: Mc Graw Hill, Educación, 1998.
Edition:1ª edición
Subjects:
Online Access:Enlace del recurso
_version_ 1870221318755975169
author Hiebing, Roman G.
author2 Cooper, Scott W.
author2_role
author2_variant s w c sw swc
author_facet Hiebing, Roman G.
Cooper, Scott W.
author_role
author_sort Hiebing, Roman G.
author_variant r g h rg rgh
building Universidad Norbert Wiener
catalog_id_str 24525
collection Catalogo Digital
contents Mercadotecnia--Antecedentes de la mercadotecnia--Plan de mercadotecnia.
country_str Perú
dewey-full 658.8
dewey-hundreds 600 - Technology (Applied sciences)
dewey-ones 658 - General management
dewey-raw 658.8
dewey-search 658.8
dewey-sort 3658.8
dewey-tens 650 - Management and auxiliary services
edition 1ª edición
format Libro
fullrecord {"leader":"00853nam a2200301 4500","fields":[{"005":"20260331083349.0"},{"008":"980000s1998 xxu 000 0 spa d"},{"020":{"subfields":[{"a":"9701000315"}],"ind1":" ","ind2":" "}},{"040":{"subfields":[{"c":"peliunw"}],"ind1":" ","ind2":" "}},{"041":{"subfields":[{"a":"spa"}],"ind1":" ","ind2":" "}},{"082":{"subfields":[{"a":"658.8"},{"b":"H49"}],"ind1":"0","ind2":"4"}},{"100":{"subfields":[{"a":"Hiebing, Roman G."},{"9":"36795"}],"ind1":"1","ind2":" "}},{"245":{"subfields":[{"a":"Cómo preparar el exitoso plan de mercadotecnia"}],"ind1":"1","ind2":"0"}},{"250":{"subfields":[{"a":"1ª edición"}],"ind1":" ","ind2":" "}},{"264":{"subfields":[{"a":"México:"},{"b":"Mc Graw Hill, Educación, "},{"c":"1998."}],"ind1":" ","ind2":"1"}},{"300":{"subfields":[{"a":"325 páginas"}],"ind1":" ","ind2":" "}},{"505":{"subfields":[{"a":"Mercadotecnia--Antecedentes de la mercadotecnia--Plan de mercadotecnia."}],"ind1":" ","ind2":" "}},{"650":{"subfields":[{"a":"MERCADEO"},{"9":"4625"}],"ind1":" ","ind2":" "}},{"650":{"subfields":[{"a":"GESTIÓN DE MERCADOS"},{"9":"18674"}],"ind1":" ","ind2":" "}},{"650":{"subfields":[{"a":"ESTRATEGIA DE MERCADEO"},{"9":"36796"}],"ind1":" ","ind2":" "}},{"650":{"subfields":[{"a":"VENTAS"}],"ind1":" ","ind2":" "}},{"650":{"subfields":[{"a":"MERCADOTECNIA"},{"9":"4626"}],"ind1":" ","ind2":" "}},{"700":{"subfields":[{"a":"Cooper, Scott W."},{"9":"36797"}],"ind1":" ","ind2":" "}},{"930":{"subfields":[{"a":"EYRA"}],"ind1":" ","ind2":" "}},{"940":{"subfields":[{"a":"14"}],"ind1":" ","ind2":" "}},{"942":{"subfields":[{"2":"ddc"},{"n":"0"},{"c":"01"}],"ind1":" ","ind2":" "}},{"950":{"subfields":[{"a":"14"}],"ind1":" ","ind2":" "}},{"999":{"subfields":[{"c":"24525"},{"d":"24525"}],"ind1":" ","ind2":" "}},{"952":{"subfields":[{"0":"0"},{"1":"0"},{"2":"ddc"},{"3":"14"},{"4":"0"},{"7":"0"},{"8":"B01"},{"a":"001"},{"b":"001"},{"c":"30"},{"d":"2026-03-31"},{"e":"Libun"},{"l":"0"},{"o":"658.8 H49"},{"p":"001028"},{"r":"2026-03-31 08:43:12"},{"w":"2026-03-31"},{"y":"01"}],"ind1":" ","ind2":" "}},{"952":{"subfields":[{"0":"0"},{"1":"0"},{"2":"ddc"},{"3":"14"},{"4":"0"},{"7":"0"},{"8":"B01"},{"a":"001"},{"b":"004"},{"c":"29"},{"d":"2026-03-31"},{"e":"Libun"},{"l":"0"},{"o":"658.8 H49"},{"p":"LN00003921"},{"r":"2026-03-31 08:46:22"},{"w":"2026-03-31"},{"y":"01"}],"ind1":" ","ind2":" "}},{"856":{"subfields":[{"u":"https://biblioteca.uwiener.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=24525"},{"z":"Enlace del recurso"}],"ind1":" ","ind2":" "}}]}
id 24525
illustrated Not Illustrated
institution Catalogo Digital
isbn 9701000315
language Spanish
marc_error Minor Error : Unexpected XML element: identifier --- [ n/a : n/a ]
Minor Error : Unexpected XML element: datestamp --- [ n/a : n/a ]
physical 325 páginas
publishDate 1998
publisher Mc Graw Hill, Educación,
record_format marc
spelling Hiebing, Roman G. 36795
Cómo preparar el exitoso plan de mercadotecnia
1ª edición
México: Mc Graw Hill, Educación, 1998.
325 páginas
Mercadotecnia--Antecedentes de la mercadotecnia--Plan de mercadotecnia.
MERCADEO 4625
GESTIÓN DE MERCADOS 18674
ESTRATEGIA DE MERCADEO 36796
VENTAS
MERCADOTECNIA 4626
Cooper, Scott W. 36797
https://biblioteca.uwiener.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=24525 Enlace del recurso
spellingShingle Hiebing, Roman G.
Cómo preparar el exitoso plan de mercadotecnia
Mercadotecnia--Antecedentes de la mercadotecnia--Plan de mercadotecnia.
MERCADEO 4625
GESTIÓN DE MERCADOS 18674
ESTRATEGIA DE MERCADEO 36796
VENTAS
MERCADOTECNIA 4626
thumbnail /UWIENER/uwiener_logo.png
title Cómo preparar el exitoso plan de mercadotecnia
title_auth Cómo preparar el exitoso plan de mercadotecnia
title_full Cómo preparar el exitoso plan de mercadotecnia
title_fullStr Cómo preparar el exitoso plan de mercadotecnia
title_full_unstemmed Cómo preparar el exitoso plan de mercadotecnia
title_short Cómo preparar el exitoso plan de mercadotecnia
title_sort como preparar el exitoso plan de mercadotecnia
topic MERCADEO 4625
GESTIÓN DE MERCADOS 18674
ESTRATEGIA DE MERCADEO 36796
VENTAS
MERCADOTECNIA 4626
topic_facet MERCADEO
GESTIÓN DE MERCADOS
ESTRATEGIA DE MERCADEO
VENTAS
MERCADOTECNIA
work_keys_str_mv AT hiebingromang comoprepararelexitosoplandemercadotecnia
AT cooperscottw comoprepararelexitosoplandemercadotecnia