Strategies for e-business : creating value through electronic and mobile commerce : concepts and cases.
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| Main Author: | |
|---|---|
| Format: | Libro |
| Language: | Spanish English |
| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Enlace del recurso |
Table of Contents:
- Key terminology and evolution of e-business. - The e-business strategy framework. - Overview of the e-business strategy framework. - External analysis: the impact of the macro-environment and on the industry structure of e-business companies. - Internal analysis: e-business competencies as sources of strengths and weaknesses. - Strategy option in e-business markets. - Sustaining a competitive advantage over time. - Exploiting opportunities of new market spaces in e-business. - Creating and capturing value through e-business strategies: the value-process framework. - Choosing the appropriate strategy for the internal organisation of e-business activities. - Choosing the appropriate strategy for interaction with suppliers. - Choosing the appropriate e-business strategy for interacting with users. - Moving from wired e-commerce to mobile e-commerce and u-commerce. A roadmap for e-business strategy implementation. - A roadmap for e-business strategy implementation. - Case studies. - Building e-business competence through concepts and cases.
