Dirección de marketing. La edición del milenio.
La esencia de la dirección de marketing. Un análisis de las oportunidades del marketing. Desarrollo de estrategias de marketing. Toma de decisiones de marketing. Administración y entrega de programas de marketing.
Saved in:
| Main Author: | |
|---|---|
| Format: | Libro |
| Language: | Spanish |
| Edition: | 10ª ed. |
| Subjects: | |
| Online Access: | Enlace del recurso |
| _version_ | 1870311923074990080 |
|---|---|
| author | Philip Kotler |
| author_facet | Philip Kotler |
| author_role | |
| author_sort | Philip Kotler |
| author_variant | p k pk |
| building | Universidad Norbert Wiener |
| catalog_id_str | 24004 |
| collection | Catalogo Digital |
| country_str | Perú |
| dewey-full | 658.8/K77D2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/K77D2 |
| dewey-search | 658.8/K77D2 |
| dewey-sort | 3658.8 K 277D 12 |
| dewey-tens | 650 - Management and auxiliary services |
| edition | 10ª ed. |
| format | Libro |
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|
| id | 24004 |
| illustrated | Not Illustrated |
| institution | Catalogo Digital |
| isbn | 9684444222 |
| language | Spanish |
| marc_error | Minor Error : Unexpected XML element: identifier --- [ n/a : n/a ] Minor Error : Unexpected XML element: datestamp --- [ n/a : n/a ] |
| physical | 708 p. |
| record_format | marc |
| spelling | Philip Kotler Dirección de marketing. La edición del milenio. Marketing management: analysis, planning, impleme 10ª ed. México : San Cristobal, 2001 708 p. Ciencias Aplicadas-Tecnología ADMINISTRACIÓN Y NEGOCIOS INTERNACIONALES La esencia de la dirección de marketing. Un análisis de las oportunidades del marketing. Desarrollo de estrategias de marketing. Toma de decisiones de marketing. Administración y entrega de programas de marketing. ADMINISTRACIÓN DE LA MERCADOTECNIA 30887 MARKETING MERCADOTECNIA 4626 https://biblioteca.uwiener.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=24004 Enlace del recurso |
| spellingShingle | Philip Kotler Dirección de marketing. La edición del milenio. ADMINISTRACIÓN DE LA MERCADOTECNIA 30887 MARKETING MERCADOTECNIA 4626 |
| thumbnail | /UWIENER/uwiener_logo.png |
| title | Dirección de marketing. La edición del milenio. |
| title_alt | Marketing management: analysis, planning, impleme |
| title_auth | Dirección de marketing. La edición del milenio. |
| title_full | Dirección de marketing. La edición del milenio. |
| title_fullStr | Dirección de marketing. La edición del milenio. |
| title_full_unstemmed | Dirección de marketing. La edición del milenio. |
| title_short | Dirección de marketing. La edición del milenio. |
| title_sort | direccion de marketing la edicion del milenio |
| topic | ADMINISTRACIÓN DE LA MERCADOTECNIA 30887 MARKETING MERCADOTECNIA 4626 |
| topic_facet | ADMINISTRACIÓN DE LA MERCADOTECNIA MARKETING MERCADOTECNIA |
| work_keys_str_mv | AT philipkotler direcciondemarketinglaediciondelmilenio AT philipkotler marketingmanagementanalysisplanningimpleme |
