Fundamentos de marketing.
Fundamentos de marketing y del proceso. Evaluación de oportunidades en un entorno de marketing dinámico. Desarrollo de la estrategia de marketing y la mezcla de marketing. Extensión del marketing.
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| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | Libro |
| اللغة: | Spanish |
| الطبعة: | 6ª ed. |
| الموضوعات: | |
| الوصول للمادة أونلاين: | Enlace del recurso |
| _version_ | 1870311923073941505 |
|---|---|
| author | Philip Kotler |
| author2 | Gary Armstrong |
| author2_role | |
| author2_variant | g a ga |
| author_facet | Philip Kotler Gary Armstrong |
| author_role | |
| author_sort | Philip Kotler |
| author_variant | p k pk |
| building | Universidad Norbert Wiener |
| catalog_id_str | 24003 |
| collection | Catalogo Digital |
| country_str | Perú |
| dewey-full | 658.8/K77F |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/K77F |
| dewey-search | 658.8/K77F |
| dewey-sort | 3658.8 K 277F |
| dewey-tens | 650 - Management and auxiliary services |
| edition | 6ª ed. |
| format | Libro |
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|
| id | 24003 |
| illustrated | Not Illustrated |
| institution | Catalogo Digital |
| isbn | 9702604001 |
| language | Spanish |
| marc_error | Minor Error : Unexpected XML element: identifier --- [ n/a : n/a ] Minor Error : Unexpected XML element: datestamp --- [ n/a : n/a ] |
| physical | 589 p. |
| record_format | marc |
| spelling | Philip Kotler Fundamentos de marketing. Marketing: an introduction 6ª ed. México : San Cristobal, 2003 589 p. Ciencias Aplicadas-Tecnología ADMINISTRACIÓN Y NEGOCIOS INTERNACIONALES Fundamentos de marketing y del proceso. Evaluación de oportunidades en un entorno de marketing dinámico. Desarrollo de la estrategia de marketing y la mezcla de marketing. Extensión del marketing. MARKETING MERCADOTECNIA 4626 Gary Armstrong https://biblioteca.uwiener.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=24003 Enlace del recurso |
| spellingShingle | Philip Kotler Fundamentos de marketing. MARKETING MERCADOTECNIA 4626 |
| thumbnail | /UWIENER/uwiener_logo.png |
| title | Fundamentos de marketing. |
| title_alt | Marketing: an introduction |
| title_auth | Fundamentos de marketing. |
| title_full | Fundamentos de marketing. |
| title_fullStr | Fundamentos de marketing. |
| title_full_unstemmed | Fundamentos de marketing. |
| title_short | Fundamentos de marketing. |
| title_sort | fundamentos de marketing |
| topic | MARKETING MERCADOTECNIA 4626 |
| topic_facet | MARKETING MERCADOTECNIA |
| work_keys_str_mv | AT philipkotler fundamentosdemarketing AT garyarmstrong fundamentosdemarketing AT philipkotler marketinganintroduction AT garyarmstrong marketinganintroduction |
