Marketing internacional
El entorno internacional. Inicio de las actividades de marketing internacional. Administración de marketing global. Transiciones del marketing internacional.
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Libro |
| Idioma: | Spanish |
| Edició: | 6ª ta |
| Matèries: | |
| Accés en línia: | Enlace del recurso |
| _version_ | 1870221318895435776 |
|---|---|
| author | Michael R. Czinkota |
| author2 | Ilkka A. Ronkainen |
| author2_role | |
| author2_variant | i a r iar |
| author_facet | Michael R. Czinkota Ilkka A. Ronkainen |
| author_role | |
| author_sort | Michael R. Czinkota |
| author_variant | m r c mrc |
| building | Universidad Norbert Wiener |
| catalog_id_str | 23471 |
| collection | Catalogo Digital |
| country_str | Perú |
| dewey-full | 658.848/C99/2002 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848/C99/2002 |
| dewey-search | 658.848/C99/2002 |
| dewey-sort | 3658.848 C 299 42002 |
| dewey-tens | 650 - Management and auxiliary services |
| edition | 6ª ta |
| format | Libro |
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|
| id | 23471 |
| illustrated | Not Illustrated |
| institution | Catalogo Digital |
| isbn | 9702602610 |
| language | Spanish |
| marc_error | Minor Error : Unexpected XML element: identifier --- [ n/a : n/a ] Minor Error : Unexpected XML element: datestamp --- [ n/a : n/a ] |
| physical | 665 p. |
| record_format | marc |
| spelling | Michael R. Czinkota 929 Marketing internacional International marketing 6ª ta México D.F. : San Cristobal, 2002 665 p. Ciencias Aplicadas-Tecnología ADMINISTRACIÓN Y NEGOCIOS INTERNACIONALES El entorno internacional. Inicio de las actividades de marketing internacional. Administración de marketing global. Transiciones del marketing internacional. COMERCIO INTERNACIONAL 9131 GLOBALIZACIÓN MARKETING INTERNACIONAL Ilkka A. Ronkainen 931 https://biblioteca.uwiener.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=23471 Enlace del recurso |
| spellingShingle | Michael R. Czinkota Marketing internacional COMERCIO INTERNACIONAL 9131 GLOBALIZACIÓN MARKETING INTERNACIONAL |
| thumbnail | /UWIENER/uwiener_logo.png |
| title | Marketing internacional |
| title_alt | International marketing |
| title_auth | Marketing internacional |
| title_full | Marketing internacional |
| title_fullStr | Marketing internacional |
| title_full_unstemmed | Marketing internacional |
| title_short | Marketing internacional |
| title_sort | marketing internacional |
| topic | COMERCIO INTERNACIONAL 9131 GLOBALIZACIÓN MARKETING INTERNACIONAL |
| topic_facet | COMERCIO INTERNACIONAL GLOBALIZACIÓN MARKETING INTERNACIONAL |
| work_keys_str_mv | AT michaelrczinkota marketinginternacional AT ilkkaaronkainen marketinginternacional AT michaelrczinkota internationalmarketing AT ilkkaaronkainen internationalmarketing |
