Introducción al marketing turístico
Marketing turistico. Instrumentos y estrategias comerciales. El marketing y las empresas turistica en la sociedad de la información.
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Libro |
| Jazyk: | Spanish |
| Vydání: | 1ª ed. |
| Edice: | Turismo
|
| Témata: | |
| On-line přístup: | Enlace del recurso |
| _version_ | 1870311922562236417 |
|---|---|
| author | Ramón Rufín Moreno |
| author_facet | Ramón Rufín Moreno |
| author_role | |
| author_sort | Ramón Rufín Moreno |
| author_variant | r r m rrm |
| building | Universidad Norbert Wiener |
| catalog_id_str | 23347 |
| collection | Catalogo Digital |
| country_str | Perú |
| dewey-full | 338.47916588/M79 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.47916588/M79 |
| dewey-search | 338.47916588/M79 |
| dewey-sort | 3338.47916588 M 279 |
| dewey-tens | 330 - Economics |
| edition | 1ª ed. |
| format | Libro |
| fullrecord | {"leader":"01315nam a2200397 4500","fields":[{"003":"2025-09-04"},{"005":"20251130020546.0"},{"008":"220711s2004 ||||g |||| ||spa d"},{"011":{"subfields":[{"a":"2004"}],"ind1":" ","ind2":" "}},{"012":{"subfields":[{"a":"MIGRACION UWIENER desde ACCESS"}],"ind1":" ","ind2":" "}},{"020":{"subfields":[{"a":"8480046252"}],"ind1":" ","ind2":" "}},{"040":{"subfields":[{"c":"peliunw"}],"ind1":" ","ind2":" "}},{"041":{"subfields":[{"a":"Español"}],"ind1":" ","ind2":" "}},{"043":{"subfields":[{"a":"Madrid (España)"}],"ind1":" ","ind2":" "}},{"082":{"subfields":[{"a":"338.47916588/M79"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"Ramón Rufín Moreno"},{"9":"25455"}],"ind1":" ","ind2":" "}},{"245":{"subfields":[{"a":"Introducción al marketing turístico"}],"ind1":" ","ind2":" "}},{"246":{"subfields":[{"a":"Introducción al marketing turístico."}],"ind1":" ","ind2":" "}},{"250":{"subfields":[{"a":"1ª ed."}],"ind1":" ","ind2":" "}},{"264":{"subfields":[{"a":" Madrid (España) : "},{"b":"San Cristobal, "},{"c":"2004"}],"ind1":" ","ind2":" "}},{"300":{"subfields":[{"a":"443 p."}],"ind1":" ","ind2":" "}},{"490":{"subfields":[{"a":"Turismo"}],"ind1":" ","ind2":" "}},{"502":{"subfields":[{"a":"Ciencias Sociales"}],"ind1":" ","ind2":" "}},{"503":{"subfields":[{"a":"ADMINISTRACIÓN Y NEGOCIOS INTERNACIONALES"}],"ind1":" ","ind2":" "}},{"520":{"subfields":[{"a":"Marketing turistico. Instrumentos y estrategias comerciales. El marketing y las empresas turistica en la sociedad de la información."}],"ind1":" ","ind2":" "}},{"650":{"subfields":[{"a":"MERCADOTECNIA"},{"9":"4626"}],"ind1":" ","ind2":" "}},{"650":{"subfields":[{"a":"TURISMO - MARKETING"},{"9":"1274"}],"ind1":" ","ind2":" "}},{"901":{"subfields":[{"a":"9025"}],"ind1":" ","ind2":" "}},{"940":{"subfields":[{"a":"Administración en Turismo y Hotelería"}],"ind1":" ","ind2":" "}},{"940":{"subfields":[{"a":"Administración y Negocios Internacionales"}],"ind1":" ","ind2":" "}},{"940":{"subfields":[{"a":"Contabilidad y Auditoría"}],"ind1":" ","ind2":" "}},{"942":{"subfields":[{"2":"ddc"},{"c":"01"}],"ind1":" ","ind2":" "}},{"950":{"subfields":[{"a":"Administración y Negocios Internacionales"}],"ind1":" ","ind2":" "}},{"950":{"subfields":[{"a":"Contabilidad y Auditoría"}],"ind1":" ","ind2":" "}},{"999":{"subfields":[{"c":"23347"},{"d":"23347"}],"ind1":" ","ind2":" "}},{"952":{"subfields":[{"0":"0"},{"1":"0"},{"3":"14"},{"4":"0"},{"7":"0"},{"8":"B01"},{"a":"001"},{"b":"001"},{"d":"2005-03-31"},{"e":"San Cristobal"},{"f":"01"},{"g":"250.00"},{"l":"0"},{"o":"338.47916588/M79"},{"p":"0010787-9025-1"},{"r":"2025-09-05 00:00:33"},{"t":"1"},{"w":"2025-09-05"},{"y":"01"}],"ind1":" ","ind2":" "}},{"856":{"subfields":[{"u":"https://biblioteca.uwiener.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=23347"},{"z":"Enlace del recurso"}],"ind1":" ","ind2":" "}}]}
|
| id | 23347 |
| illustrated | Not Illustrated |
| institution | Catalogo Digital |
| isbn | 8480046252 |
| language | Spanish |
| marc_error | Minor Error : Unexpected XML element: identifier --- [ n/a : n/a ] Minor Error : Unexpected XML element: datestamp --- [ n/a : n/a ] |
| physical | 443 p. |
| record_format | marc |
| series2 | Turismo |
| spelling | Ramón Rufín Moreno 25455 Introducción al marketing turístico Introducción al marketing turístico. 1ª ed. Madrid (España) : San Cristobal, 2004 443 p. Turismo Ciencias Sociales ADMINISTRACIÓN Y NEGOCIOS INTERNACIONALES Marketing turistico. Instrumentos y estrategias comerciales. El marketing y las empresas turistica en la sociedad de la información. MERCADOTECNIA 4626 TURISMO - MARKETING 1274 https://biblioteca.uwiener.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=23347 Enlace del recurso |
| spellingShingle | Ramón Rufín Moreno Introducción al marketing turístico MERCADOTECNIA 4626 TURISMO - MARKETING 1274 |
| thumbnail | /UWIENER/uwiener_logo.png |
| title | Introducción al marketing turístico |
| title_alt | Introducción al marketing turístico. |
| title_auth | Introducción al marketing turístico |
| title_full | Introducción al marketing turístico |
| title_fullStr | Introducción al marketing turístico |
| title_full_unstemmed | Introducción al marketing turístico |
| title_short | Introducción al marketing turístico |
| title_sort | introduccion al marketing turistico |
| topic | MERCADOTECNIA 4626 TURISMO - MARKETING 1274 |
| topic_facet | MERCADOTECNIA TURISMO - MARKETING |
| work_keys_str_mv | AT ramonrufinmoreno introduccionalmarketingturistico |