Administración estratégica de marca Branding
Perspectivas de apertura. Identificación y establecimiento del posicionamiento y valores de la marca. Planeación e implementación de programas de marketing de la marca. Medición e interpretación del desempeño de la marca. Crecimiento y sustentabilidad del valor capital de la marca. Perspectivas fin...
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| Main Author: | |
|---|---|
| Format: | Libro |
| Language: | Spanish |
| Edition: | 3ra. ed. |
| Subjects: | |
| Online Access: | Enlace del recurso |
| _version_ | 1870311919225667584 |
|---|---|
| author | Kevin Lane Keller |
| author_facet | Kevin Lane Keller |
| author_role | |
| author_sort | Kevin Lane Keller |
| author_variant | k l k klk |
| building | Universidad Norbert Wiener |
| catalog_id_str | 2046 |
| collection | Catalogo Digital |
| country_str | Perú |
| dewey-full | 658.827/K38 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827/K38 |
| dewey-search | 658.827/K38 |
| dewey-sort | 3658.827 K 238 |
| dewey-tens | 650 - Management and auxiliary services |
| edition | 3ra. ed. |
| format | Libro |
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| id | 2046 |
| illustrated | Not Illustrated |
| institution | Catalogo Digital |
| isbn | 9789702612841 |
| language | Spanish |
| marc_error | Minor Error : Unexpected XML element: identifier --- [ n/a : n/a ] Minor Error : Unexpected XML element: datestamp --- [ n/a : n/a ] |
| physical | 720 p. |
| record_format | marc |
| spelling | Kevin Lane Keller 3606 Administración estratégica de marca Branding Estrategic brand management 3ra. ed. México : Libun, 2008 720 p. Ciencias Aplicadas-Tecnología ADMINISTRACIÓN Y NEGOCIOS INTERNACIONALES Perspectivas de apertura. Identificación y establecimiento del posicionamiento y valores de la marca. Planeación e implementación de programas de marketing de la marca. Medición e interpretación del desempeño de la marca. Crecimiento y sustentabilidad del valor capital de la marca. Perspectivas finales. MARCAS COMERCIALES 18213 MARKETING 2400 MERCADOTECNIA 4626 https://biblioteca.uwiener.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=2046 Enlace del recurso |
| spellingShingle | Kevin Lane Keller Administración estratégica de marca Branding MARCAS COMERCIALES 18213 MARKETING 2400 MERCADOTECNIA 4626 |
| thumbnail | /UWIENER/uwiener_logo.png |
| title | Administración estratégica de marca Branding |
| title_alt | Estrategic brand management |
| title_auth | Administración estratégica de marca Branding |
| title_full | Administración estratégica de marca Branding |
| title_fullStr | Administración estratégica de marca Branding |
| title_full_unstemmed | Administración estratégica de marca Branding |
| title_short | Administración estratégica de marca Branding |
| title_sort | administracion estrategica de marca branding |
| topic | MARCAS COMERCIALES 18213 MARKETING 2400 MERCADOTECNIA 4626 |
| topic_facet | MARCAS COMERCIALES MARKETING MERCADOTECNIA |
| work_keys_str_mv | AT kevinlanekeller administracionestrategicademarcabranding AT kevinlanekeller estrategicbrandmanagement |
