Neuromarketing y neuroeconomía
Las decisiones de consumo nunca fueron totalmente racionales.-La evidencia que hemos ignorado.-Elementos de la economía emocional.-El circuito económico emocional.-La empresa emocional.-El neuromarketing o marketing emocional.-El código emocional.-Aplicando el código emocional.-Un nuevo marketing mi...
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| Main Author: | |
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| Format: | Libro |
| Language: | Spanish |
| Edition: | 1a |
| Subjects: | |
| Online Access: | Enlace del recurso |
| _version_ | 1870221317227151361 |
|---|---|
| author | Andrés Cisneros Enríquez |
| author_facet | Andrés Cisneros Enríquez |
| author_role | |
| author_sort | Andrés Cisneros Enríquez |
| author_variant | a c e ace |
| building | Universidad Norbert Wiener |
| catalog_id_str | 19836 |
| collection | Catalogo Digital |
| country_str | Perú |
| dewey-full | 658.8342/C55/2015 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342/C55/2015 |
| dewey-search | 658.8342/C55/2015 |
| dewey-sort | 3658.8342 C 255 42015 |
| dewey-tens | 650 - Management and auxiliary services |
| edition | 1a |
| format | Libro |
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| id | 19836 |
| illustrated | Not Illustrated |
| institution | Catalogo Digital |
| isbn | 9786123042837 |
| language | Spanish |
| marc_error | Minor Error : Unexpected XML element: identifier --- [ n/a : n/a ] Minor Error : Unexpected XML element: datestamp --- [ n/a : n/a ] |
| physical | 174 |
| record_format | marc |
| spelling | Andrés Cisneros Enríquez 18867 Neuromarketing y neuroeconomía 1a Lima(Perú), 2015 174 Ciencias Aplicadas-Tecnología Las decisiones de consumo nunca fueron totalmente racionales.-La evidencia que hemos ignorado.-Elementos de la economía emocional.-El circuito económico emocional.-La empresa emocional.-El neuromarketing o marketing emocional.-El código emocional.-Aplicando el código emocional.-Un nuevo marketing mix incorporando los aspesctos emocionales.-Comunicando el código emocional.-Una estrategia emocional.-Neuromarketing aplicado en algunos sectores. CONSUMIDOR 20839 MARKETING MERCADEO 4625 NEUROCIENCIA 12285 https://biblioteca.uwiener.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=19836 Enlace del recurso |
| spellingShingle | Andrés Cisneros Enríquez Neuromarketing y neuroeconomía CONSUMIDOR 20839 MARKETING MERCADEO 4625 NEUROCIENCIA 12285 |
| thumbnail | /UWIENER/uwiener_logo.png |
| title | Neuromarketing y neuroeconomía |
| title_auth | Neuromarketing y neuroeconomía |
| title_full | Neuromarketing y neuroeconomía |
| title_fullStr | Neuromarketing y neuroeconomía |
| title_full_unstemmed | Neuromarketing y neuroeconomía |
| title_short | Neuromarketing y neuroeconomía |
| title_sort | neuromarketing y neuroeconomia |
| topic | CONSUMIDOR 20839 MARKETING MERCADEO 4625 NEUROCIENCIA 12285 |
| topic_facet | CONSUMIDOR MARKETING MERCADEO NEUROCIENCIA |
| work_keys_str_mv | AT andrescisnerosenriquez neuromarketingyneuroeconomia |
