Dirección de marketing turístico
Fundamentos estratégicos de marketing turístico.- Políticas de marketing turísticos.
Saved in:
| Main Author: | |
|---|---|
| Format: | Libro |
| Language: | Spanish |
| Edition: | 1a. ed. |
| Subjects: | |
| Online Access: | Enlace del recurso |
| _version_ | 1870221317328863236 |
|---|---|
| author | Manuel Rey Moreno |
| author_facet | Manuel Rey Moreno |
| author_role | |
| author_sort | Manuel Rey Moreno |
| author_variant | m r m mrm |
| building | Universidad Norbert Wiener |
| catalog_id_str | 19780 |
| collection | Catalogo Digital |
| country_str | Perú |
| dewey-full | 338.47916588/R47D |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.47916588/R47D |
| dewey-search | 338.47916588/R47D |
| dewey-sort | 3338.47916588 R 247D |
| dewey-tens | 330 - Economics |
| edition | 1a. ed. |
| format | Libro |
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| id | 19780 |
| illustrated | Not Illustrated |
| institution | Catalogo Digital |
| isbn | 9788436831177 |
| language | Spanish |
| marc_error | Minor Error : Unexpected XML element: identifier --- [ n/a : n/a ] Minor Error : Unexpected XML element: datestamp --- [ n/a : n/a ] |
| physical | 243 p. |
| record_format | marc |
| spelling | Manuel Rey Moreno 30542 Dirección de marketing turístico 1a. ed. Madrid, España, 2015 243 p. Ciencias Sociales Fundamentos estratégicos de marketing turístico.- Políticas de marketing turísticos. MARKETING TURISTICO PROMOCION TURISTICA 30423 TURISMO - MARKETING 1274 https://biblioteca.uwiener.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=19780 Enlace del recurso |
| spellingShingle | Manuel Rey Moreno Dirección de marketing turístico MARKETING TURISTICO PROMOCION TURISTICA 30423 TURISMO - MARKETING 1274 |
| thumbnail | /UWIENER/uwiener_logo.png |
| title | Dirección de marketing turístico |
| title_auth | Dirección de marketing turístico |
| title_full | Dirección de marketing turístico |
| title_fullStr | Dirección de marketing turístico |
| title_full_unstemmed | Dirección de marketing turístico |
| title_short | Dirección de marketing turístico |
| title_sort | direccion de marketing turistico |
| topic | MARKETING TURISTICO PROMOCION TURISTICA 30423 TURISMO - MARKETING 1274 |
| topic_facet | MARKETING TURISTICO PROMOCION TURISTICA TURISMO - MARKETING |
| work_keys_str_mv | AT manuelreymoreno direcciondemarketingturistico |