Marketing de destinos turísticos

Introducción al plan de marketing del destino. Elaboración del plan de marketing, paso a paso. Control de gestión del marketing.

Saved in:
Bibliographic Details
Main Author: Miguel Ángel Acerenza
Format: Libro
Language:Spanish
Edition:1a.
Subjects:
Online Access:Enlace del recurso
_version_ 1870221314955935746
author Miguel Ángel Acerenza
author_facet Miguel Ángel Acerenza
author_role
author_sort Miguel Ángel Acerenza
author_variant m á a máa
building Universidad Norbert Wiener
catalog_id_str 1842
collection Catalogo Digital
country_str Perú
dewey-full 338.4791910/A17M
dewey-hundreds 300 - Social sciences
dewey-ones 338 - Production
dewey-raw 338.4791910/A17M
dewey-search 338.4791910/A17M
dewey-sort 3338.4791910 A 217M
dewey-tens 330 - Economics
edition 1a.
format Libro
fullrecord {"leader":"01139nam a2200361 4500","fields":[{"003":"2025-09-04"},{"005":"20251127114412.0"},{"008":"220711s2004 ||||g |||| ||spa d"},{"011":{"subfields":[{"a":"2004"}],"ind1":" ","ind2":" "}},{"012":{"subfields":[{"a":"MIGRACION UWIENER desde ACCESS"}],"ind1":" ","ind2":" "}},{"020":{"subfields":[{"a":"9682470366"}],"ind1":" ","ind2":" "}},{"040":{"subfields":[{"c":"peliunw"}],"ind1":" ","ind2":" "}},{"041":{"subfields":[{"a":"Español"}],"ind1":" ","ind2":" "}},{"043":{"subfields":[{"a":"México"}],"ind1":" ","ind2":" "}},{"082":{"subfields":[{"a":"338.4791910/A17M"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"Miguel Ángel Acerenza"},{"9":"18711"}],"ind1":" ","ind2":" "}},{"245":{"subfields":[{"a":"Marketing de destinos turísticos"}],"ind1":" ","ind2":" "}},{"246":{"subfields":[{"a":"Marketing de destinos turísticos"}],"ind1":" ","ind2":" "}},{"250":{"subfields":[{"a":"1a."}],"ind1":" ","ind2":" "}},{"264":{"subfields":[{"a":"México : "},{"b":"San Cristobal, "},{"c":"2004"}],"ind1":" ","ind2":" "}},{"300":{"subfields":[{"a":"90."}],"ind1":" ","ind2":" "}},{"502":{"subfields":[{"a":"Ciencias Sociales"}],"ind1":" ","ind2":" "}},{"503":{"subfields":[{"a":"ADMINISTRACIÓN EN TURISMO Y HOTELERÍA"}],"ind1":" ","ind2":" "}},{"520":{"subfields":[{"a":"Introducción al plan de marketing del destino. Elaboración del plan de marketing, paso a paso. Control de gestión del marketing."}],"ind1":" ","ind2":" "}},{"650":{"subfields":[{"a":"DESTINOS TURISTICOS"}],"ind1":" ","ind2":" "}},{"650":{"subfields":[{"a":"TURISMO - MARKETING"},{"9":"1274"}],"ind1":" ","ind2":" "}},{"901":{"subfields":[{"a":"11742"}],"ind1":" ","ind2":" "}},{"940":{"subfields":[{"a":"Administración en Turismo y Hotelería"}],"ind1":" ","ind2":" "}},{"942":{"subfields":[{"2":"ddc"},{"c":"01"}],"ind1":" ","ind2":" "}},{"950":{"subfields":[{"a":"Administración en Turismo y Hotelería"}],"ind1":" ","ind2":" "}},{"999":{"subfields":[{"c":"1842"},{"d":"1842"}],"ind1":" ","ind2":" "}},{"952":{"subfields":[{"0":"0"},{"1":"0"},{"3":"11"},{"4":"0"},{"7":"0"},{"8":"B01"},{"a":"001"},{"b":"001"},{"d":"2008-04-02"},{"e":"San Cristobal"},{"f":"01"},{"l":"0"},{"o":"338.4791910/A17M"},{"p":"0016261-11742-1"},{"r":"2025-09-04 23:29:58"},{"t":"1"},{"w":"2025-09-04"},{"y":"01"}],"ind1":" ","ind2":" "}},{"856":{"subfields":[{"u":"https://biblioteca.uwiener.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=1842"},{"z":"Enlace del recurso"}],"ind1":" ","ind2":" "}}]}
id 1842
illustrated Not Illustrated
institution Catalogo Digital
isbn 9682470366
language Spanish
marc_error Minor Error : Unexpected XML element: identifier --- [ n/a : n/a ]
Minor Error : Unexpected XML element: datestamp --- [ n/a : n/a ]
physical 90.
record_format marc
spelling Miguel Ángel Acerenza 18711
Marketing de destinos turísticos
1a.
México : San Cristobal, 2004
90.
Ciencias Sociales
ADMINISTRACIÓN EN TURISMO Y HOTELERÍA
Introducción al plan de marketing del destino. Elaboración del plan de marketing, paso a paso. Control de gestión del marketing.
DESTINOS TURISTICOS
TURISMO - MARKETING 1274
https://biblioteca.uwiener.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=1842 Enlace del recurso
spellingShingle Miguel Ángel Acerenza
Marketing de destinos turísticos
DESTINOS TURISTICOS
TURISMO - MARKETING 1274
thumbnail /UWIENER/uwiener_logo.png
title Marketing de destinos turísticos
title_alt Marketing de destinos turísticos
title_auth Marketing de destinos turísticos
title_full Marketing de destinos turísticos
title_fullStr Marketing de destinos turísticos
title_full_unstemmed Marketing de destinos turísticos
title_short Marketing de destinos turísticos
title_sort marketing de destinos turisticos
topic DESTINOS TURISTICOS
TURISMO - MARKETING 1274
topic_facet DESTINOS TURISTICOS
TURISMO - MARKETING
work_keys_str_mv AT miguelangelacerenza marketingdedestinosturisticos