Marketing turístico

Marketing turístico

Comprensión del proceso del marketing turístico.- Identificación de oportunidades y diseño de una estrategia de marketing.- Desarrollo del mix de marketing para turismo.- Gestión del marketing turistico.

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Bibliographic Details
Main Author: Philip Kotler
Other Authors: James Makens, John Bowen
Format: Libro
Language:Spanish
Edition:5a.
Subjects:
MARKETING TURISTICO
TURISMO - DESARROLLO ECONOMICO
TURISMO - MARKETING
Online Access:Enlace del recurso
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author Philip Kotler
author2 James Makens
John Bowen
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author_facet Philip Kotler
James Makens
John Bowen
author_role
author_sort Philip Kotler
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building Universidad Norbert Wiener
catalog_id_str 17789
collection Catalogo Digital
country_str Perú
dewey-full 338.47916588/K77/2011
dewey-hundreds 300 - Social sciences
dewey-ones 338 - Production
dewey-raw 338.47916588/K77/2011
dewey-search 338.47916588/K77/2011
dewey-sort 3338.47916588 K 277 42011
dewey-tens 330 - Economics
edition 5a.
format Libro
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id 17789
illustrated Not Illustrated
institution Catalogo Digital
isbn 9788483227400
language Spanish
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spelling Philip Kotler 30510
Marketing turístico
Marketing tutístico
5a.
Madrid (España) : Alfa Books S.A.C, 2011
797.
Ciencias Sociales
ADMINISTRACIÓN EN TURISMO Y HOTELERÍA
Comprensión del proceso del marketing turístico.- Identificación de oportunidades y diseño de una estrategia de marketing.- Desarrollo del mix de marketing para turismo.- Gestión del marketing turistico.
MARKETING TURISTICO 30511
TURISMO - DESARROLLO ECONOMICO 1273
TURISMO - MARKETING 1274
James Makens 1275
John Bowen 1276
https://biblioteca.uwiener.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=17789 Enlace del recurso
spellingShingle Philip Kotler
Marketing turístico
MARKETING TURISTICO 30511
TURISMO - DESARROLLO ECONOMICO 1273
TURISMO - MARKETING 1274
thumbnail /UWIENER/uwiener_logo.png
title Marketing turístico
title_alt Marketing tutístico
title_auth Marketing turístico
title_full Marketing turístico
title_fullStr Marketing turístico
title_full_unstemmed Marketing turístico
title_short Marketing turístico
title_sort marketing turistico
topic MARKETING TURISTICO 30511
TURISMO - DESARROLLO ECONOMICO 1273
TURISMO - MARKETING 1274
topic_facet MARKETING TURISTICO
TURISMO - DESARROLLO ECONOMICO
TURISMO - MARKETING
work_keys_str_mv AT philipkotler marketingturistico
AT jamesmakens marketingturistico
AT johnbowen marketingturistico
AT philipkotler marketingtutistico
AT jamesmakens marketingtutistico
AT johnbowen marketingtutistico

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