Investigación de mercados
Etapas iniciales del proceso de investigación. Diseños de investigación para la recopilación de datos primarios. Medición de conceptos.
Saved in:
| Main Author: | |
|---|---|
| Format: | Libro |
| Language: | Spanish |
| Edition: | 1ª ed. |
| Subjects: | |
| Online Access: | Enlace del recurso |
| _version_ | 1870221315865051136 |
|---|---|
| author | William G. Zikmund |
| author_facet | William G. Zikmund |
| author_role | |
| author_sort | William G. Zikmund |
| author_variant | w g z wgz |
| building | Universidad Norbert Wiener |
| catalog_id_str | 13659 |
| collection | Catalogo Digital |
| country_str | Perú |
| dewey-full | 658.83/Z82 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83/Z82 |
| dewey-search | 658.83/Z82 |
| dewey-sort | 3658.83 Z 282 |
| dewey-tens | 650 - Management and auxiliary services |
| edition | 1ª ed. |
| format | Libro |
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| id | 13659 |
| illustrated | Not Illustrated |
| institution | Catalogo Digital |
| isbn | 9701700503 |
| language | Spanish |
| marc_error | Minor Error : Unexpected XML element: identifier --- [ n/a : n/a ] Minor Error : Unexpected XML element: datestamp --- [ n/a : n/a ] |
| physical | 739 p. |
| record_format | marc |
| spelling | William G. Zikmund 370 Investigación de mercados Exploring marketing research 1ª ed. Mexico : Libun, 1998 739 p. Ciencias Aplicadas-Tecnología ADMINISTRACIÓN Y NEGOCIOS INTERNACIONALES Etapas iniciales del proceso de investigación. Diseños de investigación para la recopilación de datos primarios. Medición de conceptos. INVESTIGACION DE MERCADOS 25718 MERCADEO 4625 https://biblioteca.uwiener.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=13659 Enlace del recurso |
| spellingShingle | William G. Zikmund Investigación de mercados INVESTIGACION DE MERCADOS 25718 MERCADEO 4625 |
| thumbnail | /UWIENER/uwiener_logo.png |
| title | Investigación de mercados |
| title_alt | Exploring marketing research |
| title_auth | Investigación de mercados |
| title_full | Investigación de mercados |
| title_fullStr | Investigación de mercados |
| title_full_unstemmed | Investigación de mercados |
| title_short | Investigación de mercados |
| title_sort | investigacion de mercados |
| topic | INVESTIGACION DE MERCADOS 25718 MERCADEO 4625 |
| topic_facet | INVESTIGACION DE MERCADOS MERCADEO |
| work_keys_str_mv | AT williamgzikmund investigaciondemercados AT williamgzikmund exploringmarketingresearch |
