Marketing básico: Un enfoque estratégico y de competitividad
Filosofía y procesos de marketing. Segmentación de mercado. Mix de marketing. Posicionamiento. Producto. Precio. Viidistribución. Comunicación. Análisis flor y cartera de negocios. Estrategia básica de marketing. Aplicaciones de marketing a áreas especiales.
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| Main Author: | |
|---|---|
| Format: | Libro |
| Language: | Spanish |
| Edition: | 1a. ed. |
| Subjects: | |
| Online Access: | Enlace del recurso |
| _version_ | 1870221316981784577 |
|---|---|
| author | Sixto Arotoma Cacñahuaray |
| author_facet | Sixto Arotoma Cacñahuaray |
| author_role | |
| author_sort | Sixto Arotoma Cacñahuaray |
| author_variant | s a c sac |
| building | Universidad Norbert Wiener |
| catalog_id_str | 11019 |
| collection | Catalogo Digital |
| country_str | Perú |
| dewey-full | 658.8/A76 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/A76 |
| dewey-search | 658.8/A76 |
| dewey-sort | 3658.8 A 276 |
| dewey-tens | 650 - Management and auxiliary services |
| edition | 1a. ed. |
| format | Libro |
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| id | 11019 |
| illustrated | Not Illustrated |
| institution | Catalogo Digital |
| isbn | 9786120001493 |
| language | Spanish |
| marc_error | Minor Error : Unexpected XML element: identifier --- [ n/a : n/a ] Minor Error : Unexpected XML element: datestamp --- [ n/a : n/a ] |
| physical | 330 p. |
| record_format | marc |
| spelling | Sixto Arotoma Cacñahuaray 1315 Marketing básico: Un enfoque estratégico y de competitividad Marketing básico: Un enfoque estratégico y de 1a. ed. Lima (Perú), 2009 330 p. Ciencias Aplicadas-Tecnología ADMINISTRACIÓN Y NEGOCIOS INTERNACIONALES Filosofía y procesos de marketing. Segmentación de mercado. Mix de marketing. Posicionamiento. Producto. Precio. Viidistribución. Comunicación. Análisis flor y cartera de negocios. Estrategia básica de marketing. Aplicaciones de marketing a áreas especiales. MARKETING MERCADO 30822 https://biblioteca.uwiener.edu.pe/cgi-bin/koha/opac-detail.pl?biblionumber=11019 Enlace del recurso |
| spellingShingle | Sixto Arotoma Cacñahuaray Marketing básico: Un enfoque estratégico y de competitividad MARKETING MERCADO 30822 |
| thumbnail | /UWIENER/uwiener_logo.png |
| title | Marketing básico: Un enfoque estratégico y de competitividad |
| title_alt | Marketing básico: Un enfoque estratégico y de |
| title_auth | Marketing básico: Un enfoque estratégico y de competitividad |
| title_full | Marketing básico: Un enfoque estratégico y de competitividad |
| title_fullStr | Marketing básico: Un enfoque estratégico y de competitividad |
| title_full_unstemmed | Marketing básico: Un enfoque estratégico y de competitividad |
| title_short | Marketing básico: Un enfoque estratégico y de competitividad |
| title_sort | marketing basico un enfoque estrategico y de competitividad |
| topic | MARKETING MERCADO 30822 |
| topic_facet | MARKETING MERCADO |
| work_keys_str_mv | AT sixtoarotomacacnahuaray marketingbasicounenfoqueestrategicoydecompetitividad AT sixtoarotomacacnahuaray marketingbasicounenfoqueestrategicoyde |
