“…Palabras clave: Marketing digital; Microempresas; Plan de marketing
Abstract
Taking into account the strategic importance of digital marketing today, we propose to analyze digital marketing as a tactical
resource for microenterprises, in order to design a plan that makes it possible to identify and characterize the strategies needed to develop it, using a post-positivist approach, a qualitative paradigm of documentary type and bibliographic design, including literature review, information gathering, and identification and categorization of objectives. …”
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