“...ABSTRACT
The objective of this paper is to propose strategies that help strengthen the marketing of products and services belonging to the refrigeration sector in the city of Barranquilla, through technological tools offered by the Internet, using interactive marketing and thus supporting the
decision making towards the management. As a first step, an internal analysis was made to diagnose the current situation of the companies under study, with respect to the use given to the Web tools that they use or if they do not use them and under what strategies they are managing the marketing within of the organization.
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